Day7:what the dog saw

The question I get asked most often is, Where do you get your ideas?


idea 主意,想法,灵感,构思

I never do a good job of answering that.


I usually say something vague about how people tell me things, or my editor, Henry, gives me a book that gets me thinking, or I say that I just plain don’t remember.


When I was putting together this collection, I thought I’d try to figure that out once and for all.


once and for all 一劳永逸地,彻底地

There is, for example, a long and somewhat eccentric piece in this book on why no has ever come up with a ketchup to rival Heinz.


come up with 提出,追赶上,设法拿出

(How do we feel when we eat ketchup?)


That idea came from my friend Dave, who is in the grocery business.


We have lunch every now and again, and he is the kind of person who thinks about things like that. 时常

大家时常一块吃午餐,他很那种会思考这种问题的人(比如 大家吃番茄酱会想啥)

every now and again 时而,偶尔

(Dave also has some fascinating theories about melons, but that’s an idea I’m saving for later.)


Another article, called “True Colors,” is about the women who pioneered the hair color market.


I got started on that because I somehow got it in my head that it would be fun to write about shampoo.


(I think I was desperate for a story.)


Many interviews later, an exasperated Madison Avenue type said to me, “Why on earth are you writing about shampoo? Hair color is much more interesting.” And so it is.

之后许多采访后, 一个麦迪逊大道型的人(柚子注:应该是现在说的kol,宣传能力广告能力很强那种人)生气地问我:你干嘛要写洗发露?头发颜色明明更有趣啊。于是就有那篇文章了。

why on earth 干嘛,究竟,到底

PS:麦迪逊大道,美国纽约市广告业大本营。美国罗曼有一本书《麦迪逊大道之王》, 本书先容了“现代广告教皇”大卫·奥格威的生平事迹。在广告世界,大卫·奥格威以其多彩的个性和过人的才气留下了抹不去的足迹。